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BRAND AID: A QUICK REFERENCE GUIDE TO SOLVING YOUR BRANDING PROBLEMS AND STRENGTHENING YOUR MARKET POSITION

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BRAND AID: A QUICK REFERENCE GUIDE TO SOLVING YOUR BRANDING PROBLEMS AND STRENGTHENING YOUR MARKET POSITION
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BRAND AID: A QUICK REFERENCE GUIDE TO SOLVING YOUR BRANDING PROBLEMS AND STRENGTHENING YOUR MARKET POSITION

 VANAUKEN, BRAD

Hardcover

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฿896.25
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คำที่เกี่ยวข้อง BRAND MANAGEMENT

Synopsis: BRAND AID: A QUICK REFERENCE GUIDE TO SOLVING YOUR BRANDING PROBLEMS AND STRENGTHENING YOUR MARKET POSITION

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: the 6 most powerful sources of brand differentiation; 5 elements that trigger brand insistence; turning brand strategy into advertising; online branding; private label brands; creating "category of one" brands; social responsibility, sustainability, and storytelling; 60 nontraditional marketing techniques; and, Metrics. A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.

Product Details

ISBN 9780814434734
Weight 0.64
Publisher AMACOM
Book Size (cm.) 1.5 x 22.6 x 3.6
Language English
Number of Pages 352

Highlight

A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.

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