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BEST DIGITAL MARKETING CAMPAIGNS IN THE WORLD II, THE (1ED)

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BEST DIGITAL MARKETING CAMPAIGNS IN THE WORLD II, THE (1ED)

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Synopsis: BEST DIGITAL MARKETING CAMPAIGNS IN THE WORLD II, THE (1ED)

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.

Product Details

ISBN 9780749469689
Weight 0.41
Publisher Kogan (TBS)
Book Size (cm.) 157x234x14
Language English
Number of Pages 272

Highlight

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaign view all

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RYAN, DAMIAN

about author

"DAMIAN RYAN is regional partner for Results International Group, the world’s leading specialist M&A firm for the marketing, communications and digital media sectors. Here he helps business leaders grow and realise the value of their organisations.

He was previously chief executive officer and founder of ICAN, Ireland’s most successful online advertising agency and the creator of several other media businesses. His achievements include:

The launch of over 50 magazine titles in a publishing career spanning 21 years
The development of several award programmes for the emerging digital media sector
Learning to play guitar to a “reasonably annoying” standard!"

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