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BASICS MARKETING 03: MARKERTING MANAGEMENT

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฿1,100
BASICS MARKETING 03: MARKERTING MANAGEMENT

BASICS MARKETING 03: MARKERTING MANAGEMENT

 SHEEHAN, BRIAN

Hardcover

฿1,100

Out of stock

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: BASICS MARKETING 03: MARKERTING MANAGEMENT

"Basics Marketing 03: Marketing Management" provides a battery of invaluable business skills, ideas and tools to help students of marketing take their first steps to a stellar career. Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business side of marketing.

Product Details

ISBN 9782940411511
Weight 0.52
Publisher AVA PUBLISHING
Book Size (cm.) 161x229x18
Language English
Number of Pages 176

Highlight

"Basics Marketing 03: Marketing Management" provides a battery of invaluable business skills, ideas and tools to help students of marketing take their first steps to a stellar career. Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business side of marketin view all

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