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AUTOMACTIC CUSTOMER, THE: CREATING A SUBSCRIPTION BUSINESS IN ANY INDUSTRY

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AUTOMACTIC CUSTOMER, THE: CREATING A SUBSCRIPTION BUSINESS IN ANY INDUSTRY
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AUTOMACTIC CUSTOMER, THE: CREATING A SUBSCRIPTION BUSINESS IN ANY INDUSTRY

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Synopsis: AUTOMACTIC CUSTOMER, THE: CREATING A SUBSCRIPTION BUSINESS IN ANY INDUSTRY

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon. 'Read, apply and watch your bank deposits grow every month' Chris Guillebeau, bestselling author of The $100 Startup. "If you have a business, or are thinking about starting one, this book will be the best investment you've ever made." (Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big). John Warrillow, the author of Built to Sell, is the founder of The Value Builder SystemT where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular columnist, he lives in Toronto.

Product Details

ISBN 9780241185018
Weight 0.296
Publisher PENGUIN GROUP (UK)
Book Size (cm.) 153x234x16
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 224

Highlight

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from h view all

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WARRILLOW, JOHN

about author

John Warrillow is the creator of The Value Builder System. He is also the author of The Automatic Customer: Creating a Subscription Business in Any Industry and Built to Sell: Creating a Business That Can Thrive Without You. John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company.

John is the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. Built to Sell has been translated into four languages. John's new book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015.

 

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