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ART OF THE APP STORE, THE: THE BUSINESS OF APPLE DEVELOPMENT

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ART OF THE APP STORE, THE: THE BUSINESS OF APPLE DEVELOPMENT

ART OF THE APP STORE, THE: THE BUSINESS OF APPLE DEVELOPMENT

 BAKER, DANE

Paperback

฿850

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Synopsis: ART OF THE APP STORE, THE: THE BUSINESS OF APPLE DEVELOPMENT

A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few. Coverage includes: • Setting Your Goals, Costs, and Expectations • Researching the App Store Market • Knowing Your Customer • Plotting the Stages of Development • Guidelines and Expectations for Developing Your App • Creating Free and Freemium Apps • Creating Paid and Premium Apps • Adopting Apple's Approach • Riding the Social Networking Wave • Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!

Product Details

ISBN 9780470952788
Weight 0.558
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 163x226x17
Language English
Number of Pages 304

Highlight

A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a view all

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