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ALIGNING STRATEGY AND SALES:THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING

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฿1,095
ALIGNING STRATEGY AND SALES:THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING

ALIGNING STRATEGY AND SALES:THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING

 CESPEDES, FRANK V.

Hardcover

฿1,095

Out of stock

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คำที่เกี่ยวข้อง SALES MANAGEMENT

Synopsis: ALIGNING STRATEGY AND SALES:THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING

It's time to address the enormous cost of the strategy-sales gap. The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of a strong connection there is a widening gap and too little bang for the buck. This book will help turn the tide for your organization. US companies, for example, invest almost $900 billion annually in their sales forces--more than three times the amount they spend on all media advertising, and twenty times more than the total spent on digital marketing. Yet research indicates that, on average, companies deliver only about 50 to 60 percent of the financial performance their strategies promise. That's a lot of wasted money and managerial effort. Aligning Strategy and Sales will help you close the gap, establish the needed connections, and improve both sales and strategy in your organization.

Product Details

ISBN 9781422196052
Weight 1.5
Publisher HARVARD BUSINESS PRESS
Dimension Width(กว้าง)(CM) 6.1417
Dimension Length(ยาว)(CM) 1.1024
Dimension High(สูง/หนา)(CM) 9.2520
Language English

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It's time to address the enormous cost of the strategy-sales gap. The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of a strong connection there is a widening gap and too little bang for the buck. This book will help turn the tide for your organization. US companies, for example, invest almost $900 billion annually in their sales forces--more than three times the amount they spend on all media advertising, and twenty times more than the tot view all

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