Asiabooks.com

AIRLINE MARKETING AND MANAGEMENT

Out of stock

Normal Price ฿1,550

Special Price ฿1,162.50

AIRLINE MARKETING AND MANAGEMENT
25%

AIRLINE MARKETING AND MANAGEMENT

Hardcover

฿1,550
฿1,162.50
(Save ฿387.50 )

Out of stock

With this product, you earn 46 point(s).

Point details
7-14 Business days

PAYMENT METHOD

payment01 payment02 payment03
คำที่เกี่ยวข้อง AVIATION MANUFACTURING INDUSTR

Synopsis: AIRLINE MARKETING AND MANAGEMENT

Through six previous editions, "Airline Marketing and Management" has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. This title features new material on: changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines; an explanation of the US/EU 'Open Skies' agreement and analysis of its impact; the increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted; product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins; changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras; airline websites and their role as both a selling and distributing tool; and, the future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Product Details

ISBN 9781409401490
Weight 0.735
Publisher ASHGATE-GOWER ASIA PACIFIC
Book Size (cm.) 156x234x25
Dimension Width(กว้าง)(CM) 6.2598
Dimension Length(ยาว)(CM) 1.3386
Dimension High(สูง/หนา)(CM) 9.2126
Language English
Number of Pages 350

Highlight

Through six previous editions, "Airline Marketing and Management" has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. This title features new material on: changes in customer needs, particularly regarding more business travellers view all

All Reviews

Comments & Ratings (0 review)

  • (0)
  • (0)
  • (0)
  • (0)
  • (0)
SHAW, STEPHEN

about author

Stephen Shaw is an Enlightened Spiritual Teacher and Author. His books provide a mystical and sequential pathway toward peace, joy and bliss.

read more

You may also like

Recommended for you